The Impact of Automotive Recalls on Consumer Opinion

$0.00

Infegy, a provider of social media intelligence technology for marketing and research professionals, and Phoenix, a leading market research firm, released this report which combines traditional survey research with social media intelligence research in an effort to understand how recalls affect consumer opinions of automotive brands. The report shows that while the impact on purchasing decisions is low, automotive manufacturers that issue recalls experience brand erosion.

To view the full report, continue through the checkout procedure. Once checkout is processed, you will receive a confirmation email including a PDF link to view the report.

Contact:
Need help? Additional information? Contact Dennis Syrkowski at 248.430.8044

Related products