Phoenix's 2016 Wearable Tech Readout


Phoenix's 2016 Wearable Technology Readout, shows which brands are winning the hearts and minds of consumers. This report also illustrates what features are most important to current/future users and the worth of each feature to the buyer. How does the ever important college market feel about fitness overall and wearable tech? What are key drawbacks of wearable tech overall and by major brands? How do consumers feel about sharing their wearable tech data with insurance providers? The information presented in this 20 page report comes from two online and one mobile Phoenix Marketing International studies. For additional information or questions, please contact

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